[14] ButtheimpactoftheThirdWaveincommunicationsisnotconfinedtotheprintmedia.Between1900and1910thenumberofradiostationsintheunitedStatesclimbedfrom2,336, to5,359.Inaperiodwhenpopulationroseonly35percent, radiostationsincreasedby129percent.Thismeansthatinsteadofonestationforevery65,000Americans, thereisnowoneforevery38,000, , hasalsosharplyincreased, , newerformsofaudiocommunicationchipawayatwhatremainsofthemassaudience.
[15] Notuntil1977, however, “massifying” ofthemediahas, ofcourse, , “Allfall, broadcastandadexecutivesnervouslypeekedatthefigures...theycouldnotbelievewhattheywereseeing...Forthefirsttimeinhistory, televisionviewingdeclined.”“Nobody,” mumbledoneastonishedadman, “everassumedthatviewershipwouldgodown.”
[16] ....
[17] -runprintingpressesorXeroxcopiers, cabledemassifiestheaudience, , , bytheearly1980sentiretownswillbelinkedtolight-wavecable, enablinguserstodialrequestsnotonlyforprogramsbutforstillphotographs, data, theaterreservations, .
[18] Cable, however, “hotitem” -Pongtable, hockeyrink, , apremonitorytraining, asitwere, -massifytheaudienceandcutintothenumberswhoarewatchingtheprogramsbroadcastatanygivenmoment, butthroughsuchseeminglyinnocentdevicesmillionsofpeoplearelearningtoplaywiththetelevisionset, totalkbacktoit, .
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